Social Media

  • Post by Optimal
  • May 14, 2019
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Activation - Labello AUD


FB and Instagram launch – Labello Care and Colour lip balm range

Labello Care and Colour range launch Partnership with the American University of Dubai to promote the new range Activation

  • Take a selfie with the Labello “frame” and post on Instagram / Facebook account with #mylabellomoment
  • Win a Labello sample and a selfie stick immediately! 900 female students engaged, over 250 posts on social media.

Loyalty programmes - My WU


Facebook promotion of My WU – the Western Union loyalty programme

Full management of My WU programme in UAE

  • Partner acquisition
  • Offer design
  • Customer communication (emailers, SMS, social media posts)
  • Reward fulfilment Over 10 brands and 30 offers signed up Approximately 150,000 My WU customers per offer All offers promoted through social media channels of MyWU


Brand: Navratna Hair Oil Event: Shreya Ghoshal live concert in Dubai and Bahrain Activation

  • Development of social media planner & FB page
  • Management of the Facebook Fan Page
  • Content writing for all text posts
  • Responding, engaging with fans & followers
  • Increasing Facebook fans using tools available on Facebook