On-Ground Activations

  • Post by Optimal
  • May 14, 2019

Nivea Men Creme sampling

Sampling to white collar audience @ work place

Brand: Nivea Men Crème Audience: office segment in major cities in UAE Reach: over 1,500 offices and 50,000 men of different nationalities

Heavens and Chunkies sampling

Sampling to multiple audiences

Brand: Britannia Nutri Choice Heavens & Chunkies (premium cookies) Audience: Working men and women across UAE Reach: over 2,500 locations and 180,000 cookies (60,000 sets of 3 cookies)

Senorita Hair Oil engagement - labour accomm

Senorita Hair Oil “champi festival”

A direct-to-consumer product experience campaign using a traditional method to induce relaxation – the hair oil “champi”

  • Weekend activation in labour accommodations
  • Product demonstrations
  • Engagement rewards
  • Create a bridge to the consumer for trials Reach: over 25,000 accommodation residents Direct engagement to over 4,000 people