Ethnic Marketing

  • Post by Optimal
  • May 14, 2019
post-thumb

Filipino community - Britannia Good Day


Tapping the Filipino Community Brand: Britannia Good Day cookies

Introduce the brand to the Filipinos a new customer segment through direct product sampling at multiple touchpoints Over 37,000 contacts during the two month activity.

Some pictures taken during the activity:

MoneyGram Kuwait-Philippines promotion


“Dream Big” promotion – Kuwait : Philippines

MoneyGram helped the Filipino community in Kuwait “dream big” and win a chance to achieve that big dream! Mega promotion to drive MoneyGram transactions to Philippines through a multi-touch point campaign. Huge promise, Simple process Send money home to the Philippines through MoneyGram Automatically enter a raffle draw to get a chance to win PHP 500,000 Over 30,000 Filipinos engaged over 2 months

Pakistani Community - Britannia Muffills


Reaching the Pakistani community

Karachi Darbar is a popular Pakistani restaurant chain. Britannia sampled Muffills cakes to KD consumers across 20 branches of the restaurant chain, in Dubai and Sharjah.

Over 40,000 Pakistanis tried Britannia Muffills