Filipino community - Britannia Good Day
Tapping the Filipino Community Brand: Britannia Good Day cookies
Introduce the brand to the Filipinos a new customer segment through direct product sampling at multiple touchpoints Over 37,000 contacts during the two month activity.
Some pictures taken during the activity:
MoneyGram Kuwait-Philippines promotion
“Dream Big” promotion – Kuwait : Philippines
MoneyGram helped the Filipino community in Kuwait “dream big” and win a chance to achieve that big dream! Mega promotion to drive MoneyGram transactions to Philippines through a multi-touch point campaign. Huge promise, Simple process Send money home to the Philippines through MoneyGram Automatically enter a raffle draw to get a chance to win PHP 500,000 Over 30,000 Filipinos engaged over 2 months
Here are some images related to the activity:
Pakistani Community - Britannia Muffills
Reaching the Pakistani community
Karachi Darbar is a popular Pakistani restaurant chain. Britannia sampled Muffills cakes to KD consumers across 20 branches of the restaurant chain, in Dubai and Sharjah.
Over 40,000 Pakistanis tried Britannia Muffills