Customer Engagements

  • Post by Optimal
  • May 14, 2019

Henna Speedy - Men’s Saloons

Engagement with Men’s saloons

Project: Cover 500 men’s saloons in Dubai, Sharjah, Abu Dhabi & Ajman Brand: Henna Speedy Hair Colour Shampoo & Color Cream Activation

  • POS Placement & Product explanation
  • Consumer Trial and customer data capture
  • Explore for internal and external branding opportunities Over 500,000 people reached

Catimini Paris - Dubai Mall launch

Media and influencers engagement

Brand: Catimini Paris-Premium children wear brand Project: Launch of the 1st brand store in UAE (Dubai Mall) Audience: Media and influencers; high net worth Emiratis and Europeans Campaign

  • Digital campaign to reach prospect consumers
  • Over 30 influencers (“mommy bloggers”), online and print media covered the launch
  • In-store event with entertainers engaged the guests

Estimated PR value of the event: $835,200

India Club Badminton - Nobel Electronics

Nobel Electronics – co-sponsor of India Club Badminton

Co-Sponsor LEVEL LOGO placement in all event material Logo on Venue backdrop ( Center MAIN event banner) Brand mention in media and PR events Product display during the tournament Gifts to winner of key matches